Logic Online Surveys

Collect information that can help your organization function more effectively. Analyze it before it's out of date.
Web-based surveys speed up the data-collection process and deliver consistent, accurate data from a representative sample of participants. Getting up-to-date feedback from your customers, members, or target markets can inform your marketing decisions and help your organizations be smart and effective. More and more organizations routinely use the web to provide fast response and analysis for a variety of needs.

Use Logic to avoid the pitfalls of online surveying. Logic's experienced marketing and editorial staff can help you motivate your audience to respond and make sure your questions are understood. Our experienced project management and systems staff help make sure your survey gets the best possible response. Logic manages your survey project to help ensure a smooth process.

How the survey process works
Logic works with your team to define each survey project. Project definition includes goal-setting, identifying responsibility for each task, and setting up a detailed project schedule. Clear wording of questions is very important to ensuring the quality of the response data. In most cases, your staff is best placed to draft the survey questionnaire itself; Logic's editorial staff then enhances the draft questionnaire with a careful edit for clarity and consistent use of language.

Logic's marketing specialist can work with your team to develop incentives to ensure an optimal response rate and to select the desired participant "panel" for the survey. If desired, Logic may also create your communications to the panel, including an email "invitation" that includes the URL to access the survey. Time for the client's staff review of all materials is built into the detailed project schedule.

Response data is tallied automatically in an online database, which can be reviewed by authorized Logic and client staff. Pre-written reports offer a wide variety of views of the data. In addition, the data can be easily downloaded to MS Excel for further flexible analysis.