User Experience Should Be Invisible
Logic has employed a number of interns from the Human-Computer Interaction (HCI) program at the University of Michigan School of Information, and so far all of them have been uh-maize-ing. A couple days ago I joked with our newest HCI intern that the bar has been set REALLY high for her, and she’ll pretty much have […]
Mobile App Development Strategy Goal Setting
A few weeks ago we put together a mobile app development checklist to help you provide a framework for the discovery process of your mobile app project. We’ve been (pleasantly) surprised by the amount of love and attention our little checklist has received. It’s also raised a common request, namely: This is great, but I also need help with […]
Your Mobile App Development Checklist
This morning I attended a presentation at our local Apple Store, and heard something brilliant. I would attribute it to the speaker, but he claims to have stolen it from a major newspaper publication. Regardless, it was this: If you’re just replacing paper and pencil with an app, you’re not accomplishing anything. The point of […]
Using Mobile to Increase Sales Productivity
Good gravy, our Showcase customers gave us such great feedback (a marketer’s dream, btw) we just had to make an infographic: http://www.showcasecloud.com (in case you forgot)
Five Reasons You Must Develop a Mobile Strategy
Even companies that don’t rely on inbound marketing need to consider their mobile strategy. Here are five reasons you shouldn’t delay: 1. There are inexpensive and easy options for optimizing your mobile presence. Not every mobile solution requires a huge budget and months of planning, and neither do those types of solutions make sense for […]