A Guide for Building a Minimum Viable Product
A Minimum Viable Product (abbreviated MVP) can bring great benefits to a business that wants to build a brand-new product. Building an MVP is a process of validating ideas, figuring out the right direction to success, while using the minimum cost and effort. Typically, an MVP contains the core functions which will allow you to […]
A Beginner’s Guide to SSL: What it is and Why it’s More Important Than Ever
More than one in five websites visited on Google Chrome on any given day isn’t secure from hackers or cyber-criminals. So how are users supposed to know which websites are safe and which aren’t? SSL certification provides a clear way to distinguish a secure website from a dangerous one. Web browsers such as Google Chrome, […]
User Experience 101: 5 Keys to Success
To the uninitiated, User Experience Design can seem like a wild, complex beast that only serves to make development more difficult. In reality, User Experience (UX) Design is a necessity that is not as complicated as you might think. In this article, I have laid out five key fundamentals in a “crash course” in UX […]
7 Things CEOs Should Consider
Key considerations for CEOs when hiring a mobile developer: experience, industry fit, design, deployment, and communication.
7 Things To Consider When Choosing A WordPress Theme
You’re looking to update your company’s outdated website. So you start browsing WordPress themes. You slowly realize there are thousands of themes out there, and searching for the perfect design can be tedious, time-consuming, and downright overwhelming. And picking out the aesthetically-pleasing themes only narrows the field so much. You might be asking yourself “where […]
Search Engine Friendly Website? Build It Right The First Time
Since Google’s Panda algorithm launched on February 23, 2011, we keep talking about quality content. Thanks to the content management systems such as WordPress, Joomla, Drupal, adding a new page or publishing a new blog post is much easier for marketers with basic HTML and CSS knowledge. [blockquote cite=”” type=”left”]A frequently asked question from our […]
When Should You Develop In-House?
Many company leaders are posed with the difficult question of, “Should I develop my project in-house or with an independent developer?” Obviously, we want you to work with us. But there are just some instances where it doesn’t make sense to go with a developer. See below for a quick guide to help you with […]
Closed-Source vs. Open-Source Content Management Systems
You know you want a content management system to control the content on your website, but you might not know which system is best for your business. Let’s start with a more basic question: should your company choose an open-source CMS or a closed-source CMS? Closed-Source Content Management Systems Support: Closed-source systems are usually supported […]
In Healthcare, it’s Seek to Understand, then to Solve
Often times during an introductory conversation with a hospital administrator, I am asked, “What software does Logic Solutions offer?” My response starts out simply stating that we actually don’t have a software product to offer them. The puzzled look I get in return isn’t uncommon, and is usually followed by an awkward moment of hesitation, […]
User Experience Should Be Invisible
Logic has employed a number of interns from the Human-Computer Interaction (HCI) program at the University of Michigan School of Information, and so far all of them have been uh-maize-ing. A couple days ago I joked with our newest HCI intern that the bar has been set REALLY high for her, and she’ll pretty much have […]
Mobile App Development Strategy Goal Setting
A few weeks ago we put together a mobile app development checklist to help you provide a framework for the discovery process of your mobile app project. We’ve been (pleasantly) surprised by the amount of love and attention our little checklist has received. It’s also raised a common request, namely: This is great, but I also need help with […]
Your Mobile App Development Checklist
This morning I attended a presentation at our local Apple Store, and heard something brilliant. I would attribute it to the speaker, but he claims to have stolen it from a major newspaper publication. Regardless, it was this: If you’re just replacing paper and pencil with an app, you’re not accomplishing anything. The point of […]
Using Mobile to Increase Sales Productivity
Good gravy, our Showcase customers gave us such great feedback (a marketer’s dream, btw) we just had to make an infographic: http://www.showcasecloud.com (in case you forgot)
Five Reasons You Must Develop a Mobile Strategy
Even companies that don’t rely on inbound marketing need to consider their mobile strategy. Here are five reasons you shouldn’t delay: 1. There are inexpensive and easy options for optimizing your mobile presence. Not every mobile solution requires a huge budget and months of planning, and neither do those types of solutions make sense for […]
Sales Series Post #3: Secure More Face-to-Face Selling and Greater Brand Loyalty
YOU are the greatest competitive advantage your company possesses in sales. Relationships are the single most important factor in most B2B sales conversions. Eight out of 10 sales are rapport-based, face-to-face conversions. Selling yourself is usually more vital to a sale than the value of your company’s products or services. Therefore, as far as sales revenue is concerned, nothing is […]
Sales Series Post #2: Productivity Soars When You Buy Time
“The New Science of Sales Force Productivity” (Harvard Business Review) addresses a pain point common to many sales managers—how many new reps should one hire to achieve increased targets set by corporate? The authors posit that by taking a scientific approach to sales processes rather than trying to hire costly rainmakers, a company can dramatically increase the productivity […]
Sales Series Post #1: Pareto Meets Sales Reps
At some point of life in business, all individuals learn the Pareto Principle—if you haven’t heard of it yet, then today’s that point for you. Basically, it states that for a given event, 80% of the effects are a result of 20% of the causes. The “80/20 rule” as it is better known, was proposed […]
